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中(zhong)商(shang)情報網訊：便(bian)(bian)利(li)商(shang)店(dian)在(zai)中(zhong)國(guo)(guo)、日本等地區又稱為CVS，緣起于(yu)美國(guo)(guo)，通(tong)常指規模較(jiao)小，但貨物種類多元、販售民生相關(guan)物資(zi)或食物的商(shang)店(dian)，其中(zhong)也(ye)包含加油站附(fu)設(she)商(shang)店(dian)，通(tong)常位于(yu)交通(tong)較(jiao)為便(bian)(bian)捷之處。數據(ju)顯(xian)示，2020年全國(guo)(guo)品牌連鎖(suo)便(bian)(bian)利(li)店(dian)銷(xiao)售額(e)達2961億元，其中(zhong)傳統便(bian)(bian)利(li)店(dian)2716億元，盡管(guan)受到疫情影響，仍然達到6%左右的增速。中(zhong)商(shang)產業研究(jiu)院預測，2021年中(zhong)國(guo)(guo)品牌連鎖(suo)便(bian)(bian)利(li)店(dian)銷(xiao)售額(e)將突破3000億元。

數據來源：中(zhong)(zhong)國連鎖經營協會(hui)、中(zhong)(zhong)商產業(ye)研究院整理

傳統便利店仍占主要地位

傳(chuan)統便(bian)利店(dian)(dian)(dian)企(qi)業包括直營便(bian)利店(dian)(dian)(dian)、加盟便(bian)利店(dian)(dian)(dian)、加油(you)站型(xing)便(bian)利店(dian)(dian)(dian)；平臺(tai)賦能(neng)型(xing)便(bian)利店(dian)(dian)(dian)指收到(dao)互聯(lian)網企(qi)業或其(qi)(qi)搭建平臺(tai)賦能(neng)的非傳(chuan)統連鎖型(xing)便(bian)利店(dian)(dian)(dian)企(qi)業；類便(bian)利店(dian)(dian)(dian)指銷(xiao)售(shou)品類和服務(wu)與(yu)便(bian)利店(dian)(dian)(dian)相似的小型(xing)零售(shou)店(dian)(dian)(dian)、生鮮店(dian)(dian)(dian)、水果店(dian)(dian)(dian)、藥(yao)妝店(dian)(dian)(dian)等。數據顯示，2020年傳(chuan)統便(bian)利店(dian)(dian)(dian)銷(xiao)售(shou)市場仍占(zhan)(zhan)(zhan)主要地位，占(zhan)(zhan)(zhan)91.7%；其(qi)(qi)次為類便(bian)利店(dian)(dian)(dian)，占(zhan)(zhan)(zhan)3.4%；平臺(tai)賦能(neng)型(xing)便(bian)利店(dian)(dian)(dian)僅占(zhan)(zhan)(zhan)1.5%。

數(shu)據來源：中國連(lian)鎖經營協會、中商產(chan)業研究院整(zheng)理